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JustLuxe, a luxury lifestyle publication, features NÜO Athletics and its ambition to make fitness more engaging through a combination of innovative equipment, premium design and a lifestyle-driven approach. The article positions NÜO as a brand looking to transform how people experience working out.
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This “Perfect Fit” shopping feature presents a curated selection of stylish fitness essentials designed to make workouts both effective and visually appealing. NÜOBELL is highlighted as the adjustable dumbbell pick, praised for replacing an entire 2–40 kg weight range with a single compact dumbbe...
Regularpaper explores the intersection of design, culture, lifestyle and innovation, spotlighting products and brands that shape modern living. In Scandinavian Strength, the publication looks at how NÜO Athletics is redefining home fitness through the combination of Scandinavian design, functiona...
Vogue Germany features NÜOBELL as a design-led home accessory that combines Scandinavian aesthetics with smart, space-saving functionality. Ranked first among eight interior pieces that earn compliments, NÜOBELL is positioned as fitness equipment designed to complement rather than compromise a st...
Dagens Industri, Sweden’s leading business newspaper, profiles the growth story behind NÜOBELL and its Swedish founders. The article highlights how the Huskvarna-born adjustable dumbbell business has expanded internationally and is targeting close to SEK 500 million in revenue within three years....
Lift in style Autumn often brings new routines, especially when it comes to health. For those who prefer working out at home, there is a Swedish option that has already gained a foothold across the Atlantic. NÜOBELL is an adjustable dumbbell from the Swedish company NÜO Athletics, designed for ho...
