Inspiring everyday training
Inspiring everyday training

Like many great Swedish innovators, we hail from Småland – the heart of Sweden’s entrepreneurial spirit and groundbreaking innovation.

Everything we do is based on the idea of making everyday training practical, hassle-free and fun. So, we develop our own products from concept to production. By challenging the limits of conventional equipment design, we are charting the future of anywhere exercise.

2007 FIRST FLEXELL
The first adjustable dumbbell with a twist

Our mission was to revolutionize adjustable dumbbells with a design that feels just like a traditional dumbbell. Mission accomplished: introducing the first adjustable dumbbell with an innovative rotating handle.

2008 STAIRMASTER
Our first licensing

When STAIRMASTER discovered our revolutionary adjustable dumbbell, they wanted to create their own version using our patented technology. This led to our first major licensing agreement—a powerful endorsement of our engineering expertise. Built from our original blueprints, the innovative Twistlock dumbbell is still available through CORE FITNESS.

2012 SPINNING BRAKE DEVICE
A new technology in spinning

In 2012, we secured our second licensing agreement, this time with StarTrac, based on our revolutionary spin brake patent. The precision was astonishingly high, and an entirely new line of spin bikes was equipped with our solution.

2016 2nd GENERATION FLEXBELL
Revolutionizing adjustable dumbbells with cutting-edge, proprietary technology

In 2016, we introduced the second generation of FLEXBELL, redefining our approach to bring you unmatched quality and innovation. With complete control over development, production, and marketing, we perfected every detail—and the result was a breakthrough success.

2020 NÜOBELL IS BORN
Refined technology with new innovations

To take adjustable dumbbells to the next level, we set out to solve a key challenge: achieving smooth 2 kg weight increments without cumbersome, add-on plates. After years of development, our solution exceeded all expectations. NÜOBELL was born—a groundbreaking innovation poised to set the global standard in adjustable dumbbells.

Effective and smart
Effective and smart
Why a dumbbell?

Using free weights helps you train in balance. With a dumbbell, you can move freely and challenge your muscles more than with one-dimensional ‘push-pull’ exercise equipment. And their accessible design means they can be used to reach any fitness goal, from strength training to stamina and conditioning, or all three.


Dumbbells are also incredibly simple to use, and now thanks to NÜOBELL, they’re just as easy to store. They’re also immensely durable, and their design never goes obsolete, unlike software dependent equipment that change regularly and rely on external systems.