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JustLuxe, a luxury lifestyle publication, features NÜO Athletics and its ambition to make fitness more engaging through a combination of innovative equipment, premium design and a lifestyle-driven approach. The article positions NÜO as a brand looking to transform how people experience working out.
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Dagens Industri, Sweden’s leading business newspaper, profiles the growth story behind NÜOBELL and its Swedish founders. The article highlights how the Huskvarna-born adjustable dumbbell business has expanded internationally and is targeting close to SEK 500 million in revenue within three years....
Lift in style Autumn often brings new routines, especially when it comes to health. For those who prefer working out at home, there is a Swedish option that has already gained a foothold across the Atlantic. NÜOBELL is an adjustable dumbbell from the Swedish company NÜO Athletics, designed for ho...
